Utilitarian Fiji
Utilitarian Fiji (#78D290) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (136°, 50%, 65%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin ūtilitās, usefulness — adjectival suffix -ian. As a color modifier, utilitarian implies a clear-and-purpose-fit-and-stripped-down quality, the crisp color of Shaker-and-Quaker anti-ornamental functional-and-no-frills craft tradition. Sits at the crisp-and-functional end of the grid, parallel to functional and workmanlike in usage.
The Melanesian archipelago — and the saturated turquoise of Fijian lagoons surrounding the Yasawa and Mamanuca island groups. Fiji refers to a Fijian lagoon at high tide: a saturated, slightly cool deep blue-green with the optical clarity of warm South Pacific water.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.