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Lurid Rush

#77ad49
Notes

Lurid Rush (#77AD49) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (92°, 41%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#77ad49
RGB
rgb(119, 173, 73)
HSL
hsl(92, 41%, 48%)
HWB
hwb(92 29% 32%)
OKLCH
oklch(68.8% 0.144 132.7)
HSV
hsv(92, 58%, 68%)
LAB
lab(65.19% -35.02 44.99)
LCH
lch(65.19% 57.01 127.90)
CMYK
cmyk(31%, 0%, 58%, 32%)

Etymology

Lurid
adjective

Latin lūridus, pale-yellow / sickly — sharing root with lūror (yellowish-pallor). As a color modifier, lurid implies a saturated-and-shocking-and-sickly-bright quality, the bright color of Penny-Dreadful-and-Pulp-Fiction sensational-cover-art bright-and-pulpy printing. Sits at the bright-and-shocking end of the grid, parallel to garish and gaudy in usage.

Rush
noun

The genus Juncus — wetland sedge-family plants whose hollow green stems were used historically for rushlights (torches dipped in tallow) and traditional weaving. The color refers to a clump of fresh rushes in a damp meadow: a saturated, slightly cool deep yellow-green with the matte finish of round hollow stalks.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#77ad49
Original
#b4a13f
Protanopia
#ac9d50
Deuteranopia
#78a797
Tritanopia
#9a9a9a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.67:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.86:1

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