Bright Periwinkle Aura

#7777fd

Notes

Bright Periwinkle Aura (#7777FD) is a soft blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (240°, 97%, 73%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7777fd

RGB

rgb(119, 119, 253)

HSL

hsl(240, 97%, 73%)