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Bulky Toga

#7740b4
Notes

Bulky Toga (#7740B4) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (268°, 48%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7740b4
RGB
rgb(119, 64, 180)
HSL
hsl(268, 48%, 48%)
HWB
hwb(268 25% 29%)
OKLCH
oklch(49.8% 0.177 302.1)
HSV
hsv(268, 64%, 71%)
LAB
lab(39.38% 46.68 -52.75)
LCH
lch(39.38% 70.44 311.50)
CMYK
cmyk(34%, 64%, 0%, 29%)

Etymology

Bulky
adjective

Old Norse búlki, cargo / mass — adjectival suffix -y. As a color modifier, bulky implies a saturated-and-massive-and-occupying quality where the hue takes up visual space with broad-and-heavy presence. Sits at the bold-and-weighty end of the grid, parallel to hefty and substantial in usage.

Toga
noun

The Roman ceremonial-citizen mantle — particularly the toga picta (painted toga) worn by triumphant generals and emperors, dyed entirely in Tyrian purple with gold-thread embroidered figures. Toga color refers to a Roman-imperial toga picta on a triumphal arch spolia relief: a saturated, slightly cool deep violet with the matte finish of multi-bath Tyrian shellfish-dye on multi-rolled woolen toga cloth. Distinct from the white toga virilis.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7740b4
Original
#005cb8
Protanopia
#165cb1
Deuteranopia
#6b5974
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.61:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.18:1

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