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Grounded Naivasha

#772168
Notes

Grounded Naivasha (#772168) is a deep magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (310°, 57%, 30%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#772168
RGB
rgb(119, 33, 104)
HSL
hsl(310, 57%, 30%)
HWB
hwb(310 13% 53%)
OKLCH
oklch(41.1% 0.145 335.7)
HSV
hsv(310, 72%, 47%)
LAB
lab(29.44% 45.20 -21.86)
LCH
lch(29.44% 50.21 334.19)
CMYK
cmyk(0%, 72%, 13%, 53%)

Etymology

Grounded
adjective

Old English grund, bottom / foundation — past-participle of ground. As a color modifier, grounded implies a saturated-and-foundational quality where the hue anchors the surrounding palette through its weighty presence. Sits at the bold-and-balanced end of the grid, parallel to centered and anchored.

Naivasha
noun

Kenyan Rift Valley freshwater lake — and the seasonal nesting site of Phoenicopterus ruber lesser-flamingo flocks whose massed pink-magenta plumage colors the lake-edge mudflats during the summer breeding season. Naivasha color refers to a Lake Naivasha mudflat with massed Phoenicopterus ruber in late-afternoon light: a saturated, slightly cool deep magenta with the optical complexity of carotenoid-pigmented feather mass against muddy water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#772168
Original
#223d6a
Protanopia
#3f4a66
Deuteranopia
#7d2741
Tritanopia
#383838
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.54:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.20:1

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