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Shaded Velvet

#771558
Notes

Shaded Velvet (#771558) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 70%, 27%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#771558
RGB
rgb(119, 21, 88)
HSL
hsl(319, 70%, 27%)
HWB
hwb(319 8% 53%)
OKLCH
oklch(39.2% 0.148 344.4)
HSV
hsv(319, 82%, 47%)
LAB
lab(27.20% 46.96 -14.91)
LCH
lch(27.20% 49.27 342.39)
CMYK
cmyk(0%, 82%, 26%, 53%)

Etymology

Shaded
adjective

Old English sceadwian, to cover with shadow — past-participle of shade. As a color modifier, shaded implies a hue darkened by overhead-foliage-or-architectural-element occlusion in pre-modern garden-and-courtyard tradition. Sits at the deep-and-obscured end of the grid, parallel to shadowy but more architectural in connotation.

Velvet
noun

A short-pile woven fabric — silk, cotton, or rayon — whose densely packed vertical fibers absorb almost all incident light, producing a deeper black than the dye alone could give. The color refers to a black silk velvet: a deep, slightly muted black with the velvet's signature optical depth and the directional shading that distinguishes it from any flat fabric. Cooler than sable, deeper than ink.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#771558
Original
#22365a
Protanopia
#404656
Deuteranopia
#7f1435
Tritanopia
#2f2f2f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.33:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.03:1

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