Soft Denim Ink

#7670b2

Notes

Soft Denim Ink (#7670B2) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (245°, 30%, 57%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7670b2

RGB

rgb(118, 112, 178)

HSL

hsl(245, 30%, 57%)