Tenacious Sapporo
Tenacious Sapporo (#766FF8) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (243°, 91%, 70%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin tenāx, holding-fast — adjectival suffix -ous. As a color modifier, tenacious implies a saturated-and-clinging quality where the hue grips its substrate with stubborn pigmentation. Sits at the bold-and-resilient end of the grid, parallel to unyielding and adamant in usage.
Capital of Japan's Hokkaido island — a city famous for its annual February Yuki Matsuri (Snow Festival) with deep-twilight blue lighting on illuminated snow sculptures along the Ōdōri Park boulevard. Sapporo color refers to a Yuki Matsuri night-sky over an illuminated snow sculpture: a saturated, slightly cool deep blue-violet with the optical complexity of artificial illumination on snow-reflected sky.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.