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Rich Madras

#7669d7
Notes

Rich Madras (#7669D7) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (247°, 58%, 63%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7669d7
RGB
rgb(118, 105, 215)
HSL
hsl(247, 58%, 63%)
HWB
hwb(247 41% 16%)
OKLCH
oklch(58.7% 0.163 285.6)
HSV
hsv(247, 51%, 84%)
LAB
lab(50.52% 32.70 -55.09)
LCH
lch(50.52% 64.06 300.69)
CMYK
cmyk(45%, 51%, 0%, 16%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Madras
noun

Indian Coromandel Coast city (now Chennai) — once the British East India Company's premier indigo export depot, processing Bihar and Bengal Indigofera tinctoria before shipment to Europe. Madras color refers to a Madras-checked indigo-and-white cotton handloom: a saturated, slightly cool deep blue-violet with the matte finish of multi-bath fermentation indigo on hand-loomed Coromandel cotton.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7669d7
Original
#367bdb
Protanopia
#3375d5
Deuteranopia
#578096
Tritanopia
#747474
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.40:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.77:1

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