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Devout Acai

#7664c7
Notes

Devout Acai (#7664C7) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (251°, 47%, 59%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7664c7
RGB
rgb(118, 100, 199)
HSL
hsl(251, 47%, 59%)
HWB
hwb(251 39% 22%)
OKLCH
oklch(56.8% 0.148 289.2)
HSV
hsv(251, 50%, 78%)
LAB
lab(48.37% 31.08 -49.39)
LCH
lch(48.37% 58.36 302.18)
CMYK
cmyk(41%, 50%, 0%, 22%)

Etymology

Devout
adjective

From the Latin devotus, consecrated — used principally in religious contexts for the dignified deep colors of sacred art and ecclesiastical dress. As a color modifier, devout implies saturation combined with restraint: the deep blues of Marian mantles, the deep reds of cardinals' robes. Sits in the bold-and-formal corner alongside imperial.

Acai
noun

Brazilian Portuguese for Euterpe oleracea — an Amazon-basin palm whose deep-purple-violet drupe was a quilombola and caboclo dietary staple before its 21st-century superfood commercialization. Acai color refers to a freshly pulped Euterpe oleracea drupe: a saturated, slightly cool deep blue-violet with the matte finish of anthocyanin-rich palm-fruit pulp. The Tupi-derived word entered English via Portuguese in the 1990s.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7664c7
Original
#3c75cb
Protanopia
#3d70c5
Deuteranopia
#5f788c
Tritanopia
#6f6f6f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.75:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.42:1

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