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Direct Dahlia

#76430c
Notes

Direct Dahlia (#76430C) is a deep orange with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (31°, 82%, 25%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#76430c
RGB
rgb(118, 67, 12)
HSL
hsl(31, 82%, 25%)
HWB
hwb(31 5% 54%)
OKLCH
oklch(43.6% 0.095 60.9)
HSV
hsv(31, 90%, 46%)
LAB
lab(33.76% 17.93 39.29)
LCH
lch(33.76% 43.19 65.47)
CMYK
cmyk(0%, 43%, 90%, 54%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Dahlia
noun

The genus Dahlia — Mexican composite-family flowers bred across the nineteenth century into thousands of cultivars in every color from white to dark purple. The color refers to a fully opened orange decorative dahlia: a saturated, slightly red orange with the satin finish of multi-rayed composite flower. Warmer than zinnia, deeper than calendula.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#76430c
Original
#534802
Protanopia
#5f540c
Deuteranopia
#823739
Tritanopia
#4a4a4a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.14:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.58:1

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