Assured Yamaai
Assured Yamaai (#755CEF) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (250°, 82%, 65%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.
Japanese mountain indigo, Mercurialis leiocarpa — a wild herb used for dyeing in the Heian period (794–1185) before cultivated aizome indigo supplanted it. Yamaai color refers to a freshly yamaai-dyed silk: a saturated, slightly cool deep blue-violet with the matte finish of mineral-mordanted natural dye. The plant is the only naturally occurring indican-type indigo precursor in Japan.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.