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Caffeinated Aotearoa

#74d073
Notes

Caffeinated Aotearoa (#74D073) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (119°, 50%, 63%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#74d073
RGB
rgb(116, 208, 115)
HSL
hsl(119, 50%, 63%)
HWB
hwb(119 45% 18%)
OKLCH
oklch(77.8% 0.156 143.7)
HSV
hsv(119, 45%, 82%)
LAB
lab(76.11% -46.12 37.74)
LCH
lch(76.11% 59.59 140.70)
CMYK
cmyk(44%, 0%, 45%, 18%)

Etymology

Caffeinated
adjective

Modern French caféine — past-participle of caffeinate. As a color modifier, caffeinated implies a saturated-and-jumpy-and-active quality, the bright color of Red-Bull-and-Monster energy-drink-can label-design saturated-and-energizing palette. Sits at the bright-and-active end of the grid, parallel to jazzed and wired in usage.

Aotearoa
noun

The Māori name for New Zealand — the land of the long white cloud — and the saturated deep green of New Zealand's South Island fjordland and fern understory. Aotearoa refers to a Fiordland forest understory: a saturated, slightly cool deep yellow-green with the matte finish of Cyathea tree-fern foliage.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#74d073
Original
#d4c16c
Protanopia
#c7b879
Deuteranopia
#69cbba
Tritanopia
#b6b6b6
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
1.91:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
11.01:1

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