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Loud Auvergne

#74a73c
Notes

Loud Auvergne (#74A73C) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (89°, 47%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#74a73c
RGB
rgb(116, 167, 60)
HSL
hsl(89, 47%, 45%)
HWB
hwb(89 24% 35%)
OKLCH
oklch(67.0% 0.148 131.1)
HSV
hsv(89, 64%, 65%)
LAB
lab(63.07% -34.60 48.45)
LCH
lch(63.07% 59.54 125.53)
CMYK
cmyk(31%, 0%, 64%, 35%)

Etymology

Loud
adjective

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Auvergne
noun

The volcanic central French region — and the deep green of Auvergne plateau pasture, Salers cattle grazing land, and the green moss of volcanic-rock walls. Auvergne refers to an Auvergne montagne in early summer: a saturated, slightly muted deep yellow-green with the matte finish of volcanic-soil grass.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#74a73c
Original
#ae9b2f
Protanopia
#a79744
Deuteranopia
#76a091
Tritanopia
#949494
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.86:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.34:1

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