Soft Periwinkle Brush

#7474ec

Notes

Soft Periwinkle Brush (#7474EC) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (240°, 76%, 69%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7474ec

RGB

rgb(116, 116, 236)

HSL

hsl(240, 76%, 69%)