colors
Back to gallery
Earthymagentamuted

Rich Magenta Gauze

#743f68
Notes

Rich Magenta Gauze (#743F68) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (314°, 30%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#743f68
RGB
rgb(116, 63, 104)
HSL
hsl(314, 30%, 35%)
HWB
hwb(314 25% 55%)
OKLCH
oklch(44.7% 0.093 336.0)
HSV
hsv(314, 46%, 45%)
LAB
lab(34.54% 29.32 -14.02)
LCH
lch(34.54% 32.50 334.45)
CMYK
cmyk(0%, 46%, 10%, 55%)

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#743f68
Original
#404c69
Protanopia
#4e5466
Deuteranopia
#79414f
Tritanopia
#4d4d4d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.91:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.65:1

Related Colors

Canvas