Amethyst Ink

#743d7b

Notes

Amethyst Ink (#743D7B) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (293°, 34%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#743d7b

RGB

rgb(116, 61, 123)

HSL

hsl(293, 34%, 36%)