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Twilit Bordeaux

#740b30
Notes

Twilit Bordeaux (#740B30) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (339°, 83%, 25%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#740b30
RGB
rgb(116, 11, 48)
HSL
hsl(339, 83%, 25%)
HWB
hwb(339 4% 55%)
OKLCH
oklch(36.4% 0.137 8.2)
HSV
hsv(339, 91%, 45%)
LAB
lab(24.22% 44.46 7.71)
LCH
lch(24.22% 45.12 9.83)
CMYK
cmyk(0%, 91%, 59%, 55%)

Etymology

Twilit
adjective

An adjectival form of twilight, coined in the late nineteenth century. Twilit describes a color seen at twilight — the slight cooling and desaturation that low ambient light introduces. Sits in the deep-and-cool corner, lighter than somber and bluer than shadowed. Almost exclusively literary.

Bordeaux
noun

The French wine region — and the deep red of Cabernet Sauvignon-and-Merlot blends from the Médoc and Saint-Émilion. Bordeaux as a color refers specifically to a young Médoc in a glass: a deep, slightly red-purple-shifted dark red with the optical clarity of high-tannin wine. Deeper than burgundy, cooler than wine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#740b30
Original
#2b2c31
Protanopia
#45412d
Deuteranopia
#7f001d
Tritanopia
#242424
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
11.46:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.83:1

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