Vivid Plum Beacon

#74072f

Notes

Vivid Plum Beacon (#74072F) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (338°, 89%, 24%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#74072f

RGB

rgb(116, 7, 47)

HSL

hsl(338, 89%, 24%)