Vivid Eggplant Vortex

#740167

Notes

Vivid Eggplant Vortex (#740167) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (307°, 98%, 23%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#740167

RGB

rgb(116, 1, 103)

HSL

hsl(307, 98%, 23%)