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Bold Vihreä

#739e23
Notes

Bold Vihreä (#739E23) is a true lime with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (81°, 64%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#739e23
RGB
rgb(115, 158, 35)
HSL
hsl(81, 64%, 38%)
HWB
hwb(81 14% 38%)
OKLCH
oklch(64.5% 0.154 127.6)
HSV
hsv(81, 78%, 62%)
LAB
lab(60.09% -32.56 55.06)
LCH
lch(60.09% 63.96 120.60)
CMYK
cmyk(27%, 0%, 78%, 38%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Vihreä
noun

The Finnish word for green — used for the saturated green of Finnish summer forests and the green-and-blue of the Finnish suomenlippu national flag's lake-and-forest symbolism. The color refers to a Finnish boreal forest understory: a saturated, slightly cool deep yellow-green with the matte finish of moss-and-undergrowth.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#739e23
Original
#a69302
Protanopia
#a0902f
Deuteranopia
#779787
Tritanopia
#8c8c8c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.16:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.64:1

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