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Coolbluemuted

Quiet Denim Ink

#7373b2
Notes

Quiet Denim Ink (#7373B2) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (240°, 29%, 57%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7373b2
RGB
rgb(115, 115, 178)
HSL
hsl(240, 29%, 57%)
HWB
hwb(240 45% 30%)
OKLCH
oklch(58.2% 0.096 283.0)
HSV
hsv(240, 35%, 70%)
LAB
lab(50.83% 15.34 -33.40)
LCH
lch(50.83% 36.76 294.67)
CMYK
cmyk(35%, 35%, 0%, 30%)

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7373b2
Original
#5f7bb5
Protanopia
#5d77b0
Deuteranopia
#627f8a
Tritanopia
#787878
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.35:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.82:1

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Canvas