Cool Denim Ink

#7372b1

Notes

Cool Denim Ink (#7372B1) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (241°, 29%, 57%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7372b1

RGB

rgb(115, 114, 177)

HSL

hsl(241, 29%, 57%)