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Rich Iconography

#7348bc
Notes

Rich Iconography (#7348BC) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (262°, 46%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7348bc
RGB
rgb(115, 72, 188)
HSL
hsl(262, 46%, 51%)
HWB
hwb(262 28% 26%)
OKLCH
oklch(51.1% 0.175 296.8)
HSV
hsv(262, 62%, 74%)
LAB
lab(41.07% 43.57 -54.75)
LCH
lch(41.07% 69.97 308.51)
CMYK
cmyk(39%, 62%, 0%, 26%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Iconography
noun

Greek eikonographia, image-writing — adopted into Western art history as the technical term for image-symbolism, particularly the deep-violet-and-gold Russian-school and Greek-school religious panels of Theotokos (Mother of God) icons. Iconography color refers to a Russian-school Theotokos of Vladimir icon's deep-blue robe field: a saturated, slightly cool deep blue-violet with the matte finish of egg-tempera-bound ultramarine over gesso.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7348bc
Original
#0061c0
Protanopia
#0d5fb9
Deuteranopia
#61627b
Tritanopia
#5a5a5a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.21:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.38:1

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