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Noble Eupatorium

#7345bd
Notes

Noble Eupatorium (#7345BD) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (263°, 48%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#7345bd
RGB
rgb(115, 69, 189)
HSL
hsl(263, 48%, 51%)
HWB
hwb(263 27% 26%)
OKLCH
oklch(50.7% 0.180 297.2)
HSV
hsv(263, 63%, 74%)
LAB
lab(40.53% 45.47 -56.21)
LCH
lch(40.53% 72.30 308.97)
CMYK
cmyk(39%, 63%, 0%, 26%)

Etymology

Noble
adjective

Latin nōbilis, well-known / illustrious — sharing root with gnōscere (to know). As a color modifier, noble implies a saturated-and-dignified-and-aristocratic quality, the deep-rich color of pre-modern European noble-class hereditary-aristocratic livery-and-armorial bearings. Sits at the bold-and-aristocratic end of the grid, parallel to aristocratic and highborn in usage.

Eupatorium
noun

North American native Joe-Pye Weed (Eupatorium purpureum) — a six-foot-tall prairie perennial with terminal corymbs of dusty mauve-violet disk-flowers attractive to Monarchs in their fall migration. Eupatorium color refers to a fully bloomed Joe-Pye Weed corymb: a saturated, slightly cool deep blue-violet with the velvet finish of dense disk-flower clusters. Named for Mithridates Eupator, the herbal-medicine king of Pontus.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#7345bd
Original
#0060c1
Protanopia
#005eba
Deuteranopia
#61607b
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.33:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.32:1

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