Amethyst Tide

#733e79

Notes

Amethyst Tide (#733E79) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (294°, 32%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#733e79

RGB

rgb(115, 62, 121)

HSL

hsl(294, 32%, 36%)