Cool Violet Ink

#7321c0

Notes

Cool Violet Ink (#7321C0) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (271°, 71%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7321c0

RGB

rgb(115, 33, 192)

HSL

hsl(271, 71%, 44%)