Amethyst Shimmer

#731d9a

Notes

Amethyst Shimmer (#731D9A) is a true violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (281°, 68%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#731d9a

RGB

rgb(115, 29, 154)

HSL

hsl(281, 68%, 36%)