Plush Amethyst Drift

#731b79

Notes

Plush Amethyst Drift (#731B79) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (296°, 64%, 29%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#731b79

RGB

rgb(115, 27, 121)

HSL

hsl(296, 64%, 29%)