Rich Violet Ribbon

#731ae0

Notes

Rich Violet Ribbon (#731AE0) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (267°, 79%, 49%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#731ae0

RGB

rgb(115, 26, 224)

HSL

hsl(267, 79%, 49%)