Bright Merlot Burst

#73071f

Notes

Bright Merlot Burst (#73071F) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (347°, 89%, 24%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#73071f

RGB

rgb(115, 7, 31)

HSL

hsl(347, 89%, 24%)