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Established Groen

#729d31
Notes

Established Groen (#729D31) is a true lime with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (84°, 52%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#729d31
RGB
rgb(114, 157, 49)
HSL
hsl(84, 52%, 40%)
HWB
hwb(84 19% 38%)
OKLCH
oklch(64.3% 0.144 128.6)
HSV
hsv(84, 69%, 62%)
LAB
lab(59.81% -31.61 49.60)
LCH
lch(59.81% 58.82 122.52)
CMYK
cmyk(27%, 0%, 69%, 38%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Groen
noun

The Dutch word for green — used for the Hollands Groen of Delft Blue's complementary glaze and the green polders of Dutch reclaimed-land farmland. The color refers to a Delft-pottery green underglaze: a saturated, slightly cool green with the matte finish of fired tin-glaze. The Dutch cousin of green.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#729d31
Original
#a59221
Protanopia
#9f8f3a
Deuteranopia
#769687
Tritanopia
#8c8c8c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.19:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.58:1

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