Back to gallery
Coolbluemuted

Soft Denim Shale

#726ba5
Notes

Soft Denim Shale (#726BA5) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (247°, 24%, 53%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#726ba5
RGB
rgb(114, 107, 165)
HSL
hsl(247, 24%, 53%)
HWB
hwb(247 42% 35%)
OKLCH
oklch(55.8% 0.089 288.7)
HSV
hsv(247, 35%, 65%)
LAB
lab(48.02% 16.34 -30.23)
LCH
lch(48.02% 34.37 298.40)
CMYK
cmyk(31%, 35%, 0%, 35%)

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#726ba5
Original
#5a73a7
Protanopia
#5a71a4
Deuteranopia
#667580
Tritanopia
#717171
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.81:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.36:1

Related Colors

Canvas