Faded Amethyst Sand

#724b70

Notes

Faded Amethyst Sand (#724B70) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (303°, 21%, 37%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#724b70

RGB

rgb(114, 75, 112)

HSL

hsl(303, 21%, 37%)