Plush Amethyst Feather

#723f88

Notes

Plush Amethyst Feather (#723F88) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (282°, 37%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#723f88

RGB

rgb(114, 63, 136)

HSL

hsl(282, 37%, 39%)