Crisp Amethyst Shimmer

#723b7d

Notes

Crisp Amethyst Shimmer (#723B7D) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (290°, 36%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#723b7d

RGB

rgb(114, 59, 125)

HSL

hsl(290, 36%, 36%)