Crisp Amethyst Sheen

#720ea4

Notes

Crisp Amethyst Sheen (#720EA4) is a true violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (280°, 84%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#720ea4

RGB

rgb(114, 14, 164)

HSL

hsl(280, 84%, 35%)