Bold Amethyst Radiant

#72097b

Notes

Bold Amethyst Radiant (#72097B) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (295°, 86%, 26%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#72097b

RGB

rgb(114, 9, 123)

HSL

hsl(295, 86%, 26%)