Chocolate

Chocolate (#713600) is a deep orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (29°, 100%, 22%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel. The warm mid-brown of dark chocolate (60–70% cacao). The color comes from oxidized flavanols in fermented cacao beans; raw unfermented cacao is closer to maroon than brown.

Harmonies

Related Colors