Soft Plum Shimmer

#710a3d

Notes

Soft Plum Shimmer (#710A3D) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (330°, 84%, 24%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#710a3d

RGB

rgb(113, 10, 61)

HSL

hsl(330, 84%, 24%)