Stimulating Zen Kiwi
Stimulating Zen Kiwi (#70B013) is a true lime with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (84°, 81%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin stimulāns, spurring on — present-participle of stimulate, derived from stimulus (a goad). As a color modifier, stimulating implies a saturated-and-arousing-and-attentive quality where the hue increases visual-and-cognitive engagement. Sits at the bright-and-active end of the grid, parallel to invigorating and bracing in usage.
Japanese 禅, Zen Buddhism. As a color modifier, zen implies a stripped-down-and-meditative-Mahayana quality, the visual register of Japanese-Sōtō-and-Rinzai-Zen Zen-Buddhist hand-laid rock-garden-and-tatami-and-shōji-screen meditation-hall surfaces under Sōtō-and-Rinzai-Zen Kyoto-temple-garden meditative quiet light. Sits at the modifier-and-cultural end of the grid, parallel to tao and sufi in usage.
Actinidia deliciosa — originally the Chinese gooseberry before New Zealand growers rebranded it for export in the 1950s. The color refers to the cross-section of a ripe green-fleshed kiwifruit: a saturated, slightly yellow-shifted green with the optical brightness of small black seeds suspended in translucent flesh. Brighter than apple, sharper than pear, with the instantly recognizable graphic quality of the cut fruit.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.