Rich Violet Velvet

#7036ab

Notes

Rich Violet Velvet (#7036AB) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (270°, 52%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#7036ab

RGB

rgb(112, 54, 171)

HSL

hsl(270, 52%, 44%)