Direct Apricot
Direct Apricot (#6F361D) is a deep orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (18°, 59%, 27%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.
From the Latin praecox — early ripening — through the Arabic al-barqūq and the Catalan abercoc. Prunus armeniaca, despite the species name, originated in northern China and reached the Mediterranean via the Silk Road. The color is the inside of a sun-ripe apricot at the moment it splits open: a soft, slightly pink orange with the matte finish of velvet-skinned stone fruit. Lighter than peach, warmer than salmon.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.