Warm Denim Gloss

#696cb0

Notes

Warm Denim Gloss (#696CB0) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (237°, 31%, 55%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#696cb0

RGB

rgb(105, 108, 176)

HSL

hsl(237, 31%, 55%)