Voluptuous Bluebell
Voluptuous Bluebell (#6963ED) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (243°, 79%, 66%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.
Hyacinthoides non-scripta, the wild English bluebell that carpets ancient British woodlands in late April — half the world's population grows in the United Kingdom. The color refers to a freshly opened bluebell flower: a saturated, slightly violet-shifted blue with the matte finish of a downward-hanging bell. Cooler than periwinkle, warmer than cobalt, with the seasonal weight of a flower so closely tied to one country's spring landscape.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.