Pale Amethyst Sand

#694a78

Notes

Pale Amethyst Sand (#694A78) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (280°, 24%, 38%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#694a78

RGB

rgb(105, 74, 120)

HSL

hsl(280, 24%, 38%)