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Rugged Iconography

#6767ec
Notes

Rugged Iconography (#6767EC) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (240°, 78%, 66%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#6767ec
RGB
rgb(103, 103, 236)
HSL
hsl(240, 78%, 66%)
HWB
hwb(240 40% 7%)
OKLCH
oklch(58.6% 0.195 278.5)
HSV
hsv(240, 56%, 93%)
LAB
lab(50.26% 37.20 -67.41)
LCH
lch(50.26% 77.00 298.89)
CMYK
cmyk(56%, 56%, 0%, 7%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Iconography
noun

Greek eikonographia, image-writing — adopted into Western art history as the technical term for image-symbolism, particularly the deep-violet-and-gold Russian-school and Greek-school religious panels of Theotokos (Mother of God) icons. Iconography color refers to a Russian-school Theotokos of Vladimir icon's deep-blue robe field: a saturated, slightly cool deep blue-violet with the matte finish of egg-tempera-bound ultramarine over gesso.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#6767ec
Original
#007df0
Protanopia
#0072e9
Deuteranopia
#1986a0
Tritanopia
#717171
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.44:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.73:1

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