Rich Violet Velvet

#673fab

Notes

Rich Violet Velvet (#673FAB) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (262°, 46%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#673fab

RGB

rgb(103, 63, 171)

HSL

hsl(262, 46%, 46%)