Vivid Plum Rush

#660539

Notes

Vivid Plum Rush (#660539) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (328°, 91%, 21%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#660539

RGB

rgb(102, 5, 57)

HSL

hsl(328, 91%, 21%)