Straightforward Gloam Turquoise

English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.

Old English glōm, twilight-or-dusk. As a color modifier, gloam implies a twilight-and-half-light-and-fading quality, the visual register of Scottish-Border-and-Hebridean-gloam hand-twilight-and-half-light-and-fading Scottish-Border-and-Hebridean-and-Orkney gloamed-and-twilight-and-fading surfaces under Scottish-Border-and-Hebridean-and-Orkney long-northern-twilight-and-blue-hour gloaming-and-twilight light. Sits at the modifier-and-mood end of the grid, parallel to dusk and shade in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.